Why OTT and Ad-Based Platforms Are Growing

OTT services have grown rapidly in popularity over the past few years.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

With subscription costs climbing and additional payments required,

more users are looking at ad-supported free services.

Let’s examine the background of OTT and the rise of free services.

How did OTT services begin?

OTT started as an internet-based alternative to traditional broadcasting.

Thanks to mobile and tablet accessibility,

OTT became a mainstream choice.

As outdoor activities decreased during COVID,

OTT usage increased dramatically.

The appeal and limits of OTT services

OTT allows click here users to watch what they prefer on demand.

Each service offers unique original content.

But there are downsides as well.

Growing costs create frustration for users.

User sensitivity to pricing continues to grow.

What is ad-supported streaming?

Free streaming provides content at no cost in exchange for watching ads.

Viewers enjoy various genres without paying.

Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.

Both users and providers benefit from the ad model.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

Economic pressure pushed FAST growth.

New services like KT’s “Gi Live” are becoming attractive options.

With news, sports, and entertainment, interest continues to rise.

Final thoughts

Cost pressure drives users toward free platforms.

Finding the right platform is part of the experience.

Content consumption will keep evolving.